Packaging System
Skills
UX Design
Programming
Tools
Figma
Python Scripting
Background
I led a full redesign of the packaging system at Bright Tangerine, solving a long-standing logistics inefficiency through both visual and structural optimisation. Starting with a self-initiated design pitch, I gained ownership of the project – developing a Python script that used KMeans clustering to group products by size and generate an optimised set of box dimensions.
After internal feedback, I iterated the tool to reach over 80% volumetric efficiency and extended it to simulate cartonisation for shipping cost estimates. I also rolled out a new packaging graphic system that aligned brand, form, and function – resulting in a scalable, cohesive solution recognised by the CEO and deployed across new and top-selling SKUs.
The problem
How do you effectively design a set of boxes that will accommodate over 400 products whilst optimising for efficiency?
This was the problem faced by Bright Tangerine as the company looked to ship fully packaged product from the far east. And with a wide variety of product, spanning from small brackets to shoulder rigs a one-size fits all approach wouldn’t cut it.
