Halo
Product Launch
Role
Lead Creative Designer
Team
Campaign Lead
Marketing Team
Responsibilities
Campaign Concepting
Technical Illustration
Graphic Design
Copywriting
Layout Design
Tools
Illustrator
Photoshop
Outcome
A bold, cinematic campaign that built pre-launch anticipation and drove strong engagement on Instagram, significantly boosting product visibility ahead of release.
01
Anticipate
The teaser phase kept things deliberately vague – minimal visuals, just enough to signal something was coming. The goal was to build tension across Bright Tangerine’s audience before the full reveal dropped.
02
Reveal
The launch posters led with the product front and centre, shot and styled to feel cinematic but technically grounded. The design language borrowed from an earlier era of filmmaking – bold type, dark tones, immediate impact.
03
Inform
The final phase shifted to detail – annotated technical illustrations breaking down features, mounting points, and compatibility. Same visual tone, more substance.
