I started in industrial design. The kind where decisions have to survive manufacturing tolerances, regulatory review, and the person who eventually picks the thing up. That training taught me to think structurally and test with the people who’ll actually use what I build, not the people who’ll approve it.

I moved into digital because the same thinking lands harder there. The feedback loop is faster, the iteration is cheaper, and the work reaches more people in a week than a physical product reaches in a year. I’m most at home in problems where getting it wrong has consequences. Regulated environments, operational complexity, tools people rely on.

I’m looking for a Digital Product/UX role in London where the work matters and the team cares about craft. If that sounds like yours, I’d love to talk.