The Dual Fuel bottle originated from the innovative mind of entrepreneur Warren Jessie, a passionate cyclist driven by the desire to simplify the consumption of energy gel packs during cycling. Beyond convenience, he also aimed to address the issue of discarded gel packs littering roads and hedgerows, aligning his product with environmental consciousness.

While at 3form Design, I supported the launch of Squeeasy, through packaging, brand identity and visual design – creating materials that communicated the product’s unique value while appealing to a wide consumer audience in the cycling scene. The challenge was to balance practicality with strong shelf presence, ensuring the product stood out at launch and clearly conveyed its innovative features.