Halo
What we did
Industry
Cinematography
Description
I led the end-to-end creative for the launch of The Halo, a universal camera cage system. This included campaign concepting, technical illustration, graphic design, layout, and copywriting. Balancing detailed engineering knowledge with brand storytelling, I created a suite of marketing visuals that positioned the product clearly and impactfully.
The campaign was released across digital channels and received widespread praise for its bold design language and clarity – driving strong engagement on Instagram and significantly boosting product visibility pre-release.
01
Anticipate
We started by teasing the arrival of The Halo with minimal, mysterious visuals – just enough to get people talking without revealing exactly what it was. The goal was to build a bit of tension and excitement across Bright Tangerine’s audience, and make sure the full reveal would actually land when it dropped.
02
Reveal
When it came time to launch, I designed a series of bold, graphic-led posters that harkened back to an earlier era of filmmaking. The aim was to show off the cage in a way that felt cinematic but still grounded in function – making it instantly recognisable, but also intriguing to the kind of users who really care about kit.
03
Inform
After the reveal, we followed up with more detailed breakdowns – highlighting features, compatibility, and design decisions through annotated visuals. These helped explain the product clearly without losing the tone we’d set. The campaign went live across our channels and received a ton of praise for the design work, especially on Instagram where engagement spiked off the back of it.
